competitive-brief Skill
Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact. Published by anthropics in knowledge-work-plugins.
What is competitive-brief Skill?
Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact. Published by anthropics in knowledge-work-plugins. This profile combines repository metadata with install, compatibility, and usage signals so developers can quickly decide whether it fits their agent workflow before opening the source repository.
Automated repository signals based on public metadata such as recency, license, installation evidence, and adoption. These are not a security audit or endorsement.
Key capabilities
- Includes SKILL.md support
- Reusable instructions support
- Data analysis
- Research
- Data analysis use cases
- Research use cases
Technical details
- Install or run with Copy skill directory
When to use competitive-brief Skill
- Use it for data analysis.
- Use it for research.
Built with
Editorial notes
Source
- Creator: anthropics
- Repository: anthropics/knowledge-work-plugins
- Skill file: marketing/skills/competitive-brief/SKILL.md
What it does
Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.
Skill instructions
Competitive Brief If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md. Research competitors and generate a structured competitive analysis comparing positioning, messaging, content strategy, and market presence. Trigger User runs /competitive-brief or asks for a competitive analysis, competitor research, or market comparison. Inputs Gather the following from the user: 1. Competitor name(s) — one or more competitors to analyze (required) 2. Your company/product context (optional but recommended): - What you sell and to whom - Your positioning or value proposition - Key differentiators you want to highlight 3. Focus areas (optional — if not specified, cover all): - Messaging and positioning - Product and feature comparison - Content and thought leadership strategy - Recent announcements and news - Pricing and packaging (if publicly available) - Market presence and audience Research Process For each competitor, research using web search: 1. Com
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Frequently asked questions
What is competitive-brief?
competitive-brief is a open-source AI agent skill with Copy skill directory. Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats.
Who is competitive-brief best for?
competitive-brief is best for reusing agent instructions, scripts, and references, data analysis workflows, research workflows.
How do I install competitive-brief?
Install or run competitive-brief using Copy skill directory. Check competitive-brief for the latest setup command.
Is competitive-brief actively maintained?
competitive-brief may need a closer maintenance check before production use.
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