campaign-plan Skill
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, Published by anthropics in knowledge-work-plugins.
Decision snapshot
Is this a fit?
Design and media, Includes SKILL.md, Reusable instructions
Compatibility not yet detected.
Permission behavior not yet detected.
Copy skill directory
24 days ago · Apache-2.0 license
No specific cautions were detected. Review the source and requested permissions before installing.
What is campaign-plan Skill?
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, Published by anthropics in knowledge-work-plugins. This profile combines repository metadata with install, compatibility, and usage signals so developers can quickly decide whether it fits their agent workflow before opening the source repository.
Automated repository signals based on public metadata such as recency, license, installation evidence, and adoption. These are not a security audit or endorsement. See how SkillIndex evaluates profiles.
Key capabilities
- Includes SKILL.md support
- Reusable instructions support
- Design and media
- Design and media use cases
Declared skill metadata
- Source file: marketing/skills/campaign-plan/SKILL.md
These fields retain source and confidence evidence from the indexed SKILL.md.
Compatibility and setup
- Install or run with Copy skill directory
When to use campaign-plan Skill
- Use it for design and media.
Built with
Editorial notes
Source
- Creator: anthropics
- Repository: anthropics/knowledge-work-plugins
- Skill file: marketing/skills/campaign-plan/SKILL.md
What it does
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured,
Skill instructions
Campaign Plan If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md. Generate a comprehensive marketing campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Trigger User runs /campaign-plan or asks to plan, design, or build a marketing campaign. Inputs Gather the following from the user. If not provided, ask before proceeding: 1. Campaign goal — the primary objective (e.g., drive signups, increase awareness, launch a product, generate leads, re-engage churned users) 2. Target audience — who the campaign is aimed at (demographics, roles, industries, pain points, buying stage) 3. Timeline — campaign duration and any fixed dates (launch date, event date, seasonal deadline) 4. Budget range — approximate budget or budget tier (optional; if not provided, generate a channel-agnostic plan and note where budget allocation would matter) 5. Additional context (optional): - Product or service being
Verified compatibility and discovery
Frequently asked questions
What is campaign-plan?
campaign-plan is a open-source AI agent skill with Copy skill directory. Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics.
Who is campaign-plan best for?
campaign-plan is best for reusing agent instructions, scripts, and references, design and media workflows.
How do I install campaign-plan?
Install or run campaign-plan using Copy skill directory. Check campaign-plan for the latest setup command.
Is campaign-plan actively maintained?
campaign-plan may need a closer maintenance check before production use.
Project health auto-fetched from the source repository.
Maintain this resource?
Review this source-backed profile, send a correction with evidence, or link to it from your documentation. Claims verify your relationship to the project; profile facts still require source evidence and editorial review.
